No cost · No obligation
The 12-Point Website Health Checklist
The same checklist we work through before advising a client. It takes fifteen minutes and tells you honestly whether your website is earning its place — or quietly costing you enquiries.
Read it below, or have it sent to your inbox to work through at your own pace.
The twelve points
- 01
First impression in five seconds
A visitor knows what you do, who you serve, and what to do next before scrolling.
- 02
One clear action per page
Every page points to a single next step — a call, a form, a booking.
- 03
Loads in under two seconds
Oversized images are the most common cause of a slow, cheap-feeling site.
- 04
Works properly on a phone
Most visitors arrive on mobile. No pinching, no sideways scrolling.
- 05
Contact details easy to find
Phone, email, and service area visible without hunting.
- 06
Real proof
Named results, client words, or credentials. Specific beats polished.
- 07
Honest pricing signals
Even a starting figure removes hesitation and filters poor-fit enquiries.
- 08
Search basics in place
A unique title and description on every page, and a working sitemap.
- 09
Local presence stated
Your city and service area written in words, not merely implied.
- 10
Forms that actually deliver
Test your own form monthly. Silent form failures cost more than bad design.
- 11
You own your domain
The domain sits in your name. Never hand it to a provider.
- 12
Someone responsible for upkeep
Software, security, and content drift. An unmaintained site quietly declines.
Would you rather we handled it?
Websites from $300, built in one to four days. Ongoing management from $100 a month, with your domain always in your own name.